SENIOR TEAM

Boasting a unique set of cross-functional abilities, Saietta Group is led by ex aerospace engineer Lawrence Marazzi and electric motors entrepreneur Arvind Rabadia.

With senior management including award-winning electric motor inventor Cedric Lynch and automotive production expert Jürgen Hedrich, Saietta brings together deep expertise from a wide range of technology sectors in a team determined to break new ground.

LAWRENCE MARAZZI

Co-Founder & CEO

Lawrence is an entrepreneur, aerospace engineer and motorsports enthusiast with an impressive and diverse career history.

With a degree in aerospace engineering and further qualifications in aerospace vehicle design, he spent his early working life with a F1 team before joining a leading global aerospace company He went on to work with Turbo Technics on their first turbo charger, leading concept and prototype development for the Lotus Elise and Exige.

Lawrence later founded and ran a consulting group focused on emergency restructure, somehow fitting in 11 years as a Royal Marine Reserve, before founding Agility Global in 2008 with the vision of leading the transformation of vehicles away from internal combustion engines to electric motors to help address the chronic pollution in megacities across the globe.

Merging with long-term electric drivetrain partner Agni Motors in 2015, he is now at the helm of Saietta Group, taking forward our vision to put ground-breaking electric motor technology well and truly on the map.

ARVIND RABADIA

Co-Founder & Chief R&D Officer

British entrepreneur Arvind made his name as one of the driving forces in electric motors globally, when he founded Agni Motors in 2002.

With old friend and long-term business partner Cedric Lynch leading R&D, Agni developed a family of compact, lightweight and highly efficient electric motors, which were then manufactured at Arvind’s purpose built factory in India.

Agni Motors received widespread acclaim from the industry and achieved numerous awards for innovation, including countless electric motorbike podium wins, powerboat world speed records and the first manned electric helicopter.

Joining forces with Agility Global as drivetrain technology partner for Saietta R, Arvind was instrumental in the merger between Agility and Agni to form Saietta Group in 2015.

CEDRIC LYNCH

Chief Scientist

Cedric invented the motor that changed the face of electric motor architecture in the 1980s and 1990s and continues to pervade today.

The son of a London code-breaker who worked alongside Alan Turing deciphering the messages encrypted by the German Enigma machine in WWII, Cedric’s interest in the electrical and the mechanical was apparent from a young age.

At 24, he entered a competition ran by the Institute of Mechanical Engineers and electrical firm Lucas to create a vehicle powered by two car batteries that could achieve the longest range. With a home-made motor built in his basement from flattened soup cans, Cedric’s vehicle came second out of 50 – much to the surprise of the 49 considerably better funded entrants from the worlds of academia and commerce.

Further competitions saw him refine and develop his motor concept into what would become the prototype Lynch Motor, which used a permanent magnet and revolutionary axial flux that would redefine electric motor architecture. The Lynch Motor went into small-scale production in 1988 with London Innovation and later LEMCO. A year later, four Lynch motors powered the boat An Stradag to an electric boat world speed record of over 80 km/h (50 mph).

Working with Agni Motors for the past 12 years, Cedric has racked up a host of prestigious awards including the Guinness World Record for the world’s first manned electric helicopter, the world speed record for the first e-powered aircraft, the Mansura Medal for outstanding contribution to hybrid development and the winning motorcycle at the UK’s inaugural e-motorcycle race TT Zero.

Committed to social responsibility and the democratisation of sustainable motor technologies, Cedric embodies the very heart and soul of Saietta.

DR. JÜRGEN HEDRICH

Chief Production Officer

German-born Jürgen combines an exceptional background in engineering with proven expertise in international automotive management.

Graduating in production engineering, he went on to complete a PhD in engineering with deep IT, before climbing the ranks at BMW Group, where he spent much of his career.

Working on large-scale operations across Germany, South Africa and UK, his track record of taking prototype products to mass production is second to none. He became Managing Director of BMW MINI UK in 2009, responsible for engine, pressing and car plant operations while representing BMW as an ambassador at numerous high level boards.

With a reputation for transforming production operations and successfully delivering major product launches, Jürgen imbues Saietta with our hallmark ‘no-compromises’ approach to production.

GRAHAM LENDEN

Chief Sales & Marketing Officer

With a long career in luxury automotive and premium brands, Graham built his reputation on delivering growth through robust sales and marketing strategies coupled with effective operational solutions.

Five years as Global Head of Product Marketing at Bentley in the mid 1990s saw annual product sales grow from 1,000 to 10,000 via new product strategy. Eight years at Aston Martin, first as Chief Marketing Officer then as Regional Director for UK and Asia Pacific, saw a similar growth pattern, with sales rocketing from 700 per annum to 7,000.

He joined Rolls-Royce Motor Cars in 2008, to position and launch a new model line aimed at the supercar consumer. Despite the global financial crash, the strategy saw annual sales quadruple to 3,500 per annum and a marked step-change in brand relevance and acceptance.

Since 2011 Graham has consulted at board level for a number of premium brands across multiple categories, joining Saietta in 2014 to drive forward sales and marketing activities and propel the Group from agile start-up to industry leader.