About Us

Our Vision

To deliver superior axial-flux motor technology to the electric vehicle mass market from scooters to buses.

About Saietta

Saietta Group is an established engineering company based in Oxfordshire, England. It specialises in propulsion motors for a broad range of electric vehicles (EVs) and has engineered break-through, patent-protected, axial-flux motor tech. It is branded AFT (Axial Flux Technology) and is modular in design, meaning high and low voltage e-motor solutions can be provided from scooters to buses. Saietta provides end-to-end turnkey engineering services to OEMs from market research and product definition, CAE & simulation, e-motor electrical & mechanical integration, prototype build and vehicle testing on 20 miles of private test tracks, low volume production and production process definition. AFT140 is the first motor variant and is in low volume production. It is optimised for mid-power motorbikes and final-mile delivery vehicles. The unique AFT140 design provides class-leading performance with high torque density at low voltage and is particularly efficient on urban duty cycles. AFT140 has been designed for high automation in volume production, meaning AFT140 cost effectively delivers class-leading performance for lightweight electric vehicles.

Management Team

Wicher Kist

-Chief Executive Officer-

Dutch born Wicher is a highly experienced, full vehicle automotive engineer with extensive powertrain and electronics knowledge.

His passion for automotive product development started early, working alongside his father restoring cars, the profits from which paid for his BSc University degree specialized in automotive and electronics.

Wicher started his career at Cosworth in 1998 and rapid promotion saw him lead high profile projects for Audi, Bentley and VW, fitting in racing a Lotus Super 7 privately alongside this. Working on a Cosworth project for the Dutch supercar brand Spyker resulted in Wicher being head-hunted to become Spyker CTO in 2005 and COO in 2009. 

From 2011 Wicher demonstrated his entrepreneurial credentials by successfully leading a variety of high-tech businesses in the cleantech arena including start-ups in power generation.

In April 2016 Wicher became MD for a leading specialist in Classic Jaguar and Lister road and race cars for 2 race seasons. 

Wicher joined Saietta in late 2017 and has turbo charged Saietta’s business forward ever since.



Paul Preece

-Chief Financial Officer-

Over 25 years of front-line experience in a range of SMEs made Paul an obvious choice to bring on board as CFO in June 2017. He’s experienced the good, the bad and the ugly of start-ups and that’s proved invaluable in helping Saietta move forward at pace whilst avoiding the mantraps that invariably try to trip up fast growing businesses.


Paul cut his teeth in a firm of Chartered Accountants before moving to No1 Finance positions in a range of British, American and French companies across a number of sectors including an AIM listed plc. He has the rare ability to be able to think strategically whilst also being highly practical and operational. 


Paul leads the HR function too where his naturally positive and calm demeanour, mixed with a thorough knowledge of employment law and best practice, helps Saietta grow in a positive, professional way.

Graham Lenden

-Chief Commercial Officer -

With a long career in luxury automotive and premium brands, Graham built his reputation on delivering growth through robust commercial strategies, coupled with effective operational solutions.



Five years as Global Head of Product Marketing at Bentley in the mid-1990’s saw annual product sales grow from 1,000 to 10,000 via new product strategy.



Eight years at Aston Martin, first as Chief Marketing Officer then as Regional Director for UK and Asia Pacific, saw a similar growth pattern, with sales rocketing from 700 per annum to 7,000.



He joined Rolls-Royce Motor Cars in 2008, to position and launch a new ‘Ghost’ model line aimed at the supercar consumer. Despite the global financial crash, all targets were delivered with annual sales quadrupling to 3,500 per annum and a marked step-change in brand relevance and acceptance achieved.



Since 2011, Graham consulted at board level for a number of premium brands, across multiple categories, before joining Saietta in late 2014, to drive forward commercial activities and propel the Group from agile start-up to industry



Dr Chris Lines

-Head of R&D-

Chris is a specialist in the design and simulation of electrical machines, the mathematical modelling of dynamic systems and robust control theory. He was born in South Africa and obtained his BSc and PhD degrees in Electrical Engineering from the University of the Witwatersrand in Johannesburg.

For his undergraduate degree, he was awarded the Chancellor’s Medal as the most distinguished graduate of the year in the natural sciences.

During his time in academia, Chris authored several papers and undertook sessional lecturing and tutoring. In 2004, Chris began consulting to UK firm Linear Motion Technologies (then Texchange) where he was tasked with developing a control scheme for a linear-motor-actuated elevator, intended for the US Navy’s CVN 78 aircraft carrier. He became Technical Director in 2011 and relocated to the UK in 2013. Chris was responsible for the design, simulation and optimisation of linear synchronous machines for a diverse range of applications. This included work on the first linear motor propulsion system built by Hyperloop One in 2016. Chris joined Saietta in June 2017 and has been integral to the development of Saietta’s next generation AC motor topology.

Jonathan Etherington

-Chief Engineer-

A Fellow of the Institute of Mechanical Engineering, Jonathan has over 30 years of experience, leading multi-disciplined teams in the design, development, manufacture and sale of a wide range of vehicles. He has a proven ability to manage engineers and suppliers and to deliver projects against challenging cost, time and quality targets.

At Rolls-Royce, Jonathan was project lead for the Flying Spur which was heralded at the time as the finest Rolls-Royce ever. He then joined an innovative start-up called TH!NK in Norway as Chief Engineer, where he delivered the TH!NK City electric car which won ‘World Electric Car of the Year’ in Brussels. In 2006 Jonathan was recruited as

Chief Engineer at Tata Motors European Technical Centre (TMETC) and over the next 12 years he delivered a broad range of concept vehicles for advanced modular platforms, composite niche products, hybrid drives, EV conversions as well as a fuel cell demonstrator. He was Technical lead for Tata Motors Vista EV from project initiation all the way through to project delivery. In early 2019, Jonathan joined Saietta where his experience, pragmatism and inter-personal skills drive applications engineering projects forward at pace.

Mark Fraser

Chief Engineer – Build & Test
Mark Fraser

Mark’s career is built on delivering solutions, from corporate project work to most recently a decade of running his own design engineering business.

His many years of providing low-volume, end-to-end product design and manufacturing services for diverse private clients from motorcycle manufacturers to museums has given Mark a valuable pragmatism and real-world practical knowledge. Mark adds enormous value to Saietta’s product design process through his design and manufacturing knowledge, strong people and project management skills and his deep understanding of materials and engineering.

His professional experience is broad including CAD, CAM, CNC, laser scanning, casting, forging, welding, fabrication, 3D printing, and pattern making.

Mark leads the team of skilled engineers and technicians in the development, build and test of prototype products and tools. He then defines the production processes. In short, Mark is one of a rare breed that gets stuff done quickly and effectively which drives Saietta’s vision to reality.